Here is your first Forum » Balancier 3 Greubel Forsey

Balancier 3, Greubel Forsey’s new magic number The new Balancier 3 is mechanically simple, at least for a Greubel Forsey watch, and is the most affordable entry in the brand’s current lineup, while staying true to the company’s tradition of fine hand-finishing.

When Watchonista sat down with Antonio Calce in 2022, the Greubel Forsey CEO outlined his strategic vision for the premium brand in the coming years. His idea was to hit the "reset" button by charting a new path for watchmakers, not through radical change, but through a "more natural evolution."

Since our interview with Calce, Greubel Forsey has made some progress toward achieving the goals the former CEO of Corum and Sowind Group shared with us. Regaining full independence: Check. Simplifying its distribution network: Check. Increasing production to 500 watches per year: still a work in progress, but the foundations are already in place with the acquisition and development of land adjacent to the company’s existing La Chaux-de-Fonds factory.

When it comes to pure products, the gist of Calce's plan is this: It's time to make watches that are more modern, better-looking, more wearable, and more affordable, all with the goal of appealing to a wider, younger crowd.

At the same time, however, the brand needs to do all this while retaining the essence of Greubel Forsey as the inventor of some of the most lauded chronometric solutions in watchmaking and some of the best in the business. The position of advocate of manual technology. finishing.